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Our Knowledge Base

This is our collection of information, that hopefully help to answer some common questions and make it a bit easier to live considerate of our planet.

Explore Library

Apples

CO₂e: 0g - 320g / apple 🟢🟢🟢
Considerations:
  • seasonality (storage)
  • origin (minimize truck transport)
 read more..

Beef

CO₂e: 12kg - 43Kg / 250g 🔴🔴🔴
Considerations:
  • origin (deforestation risk)
  • piece (i.e. ground vs. filet)
  • meal preparation (energy)

Cheese

CO₂e: 1,6kg - 4,8kg / 250g 🔴🔴🔴
Considerations:
  • animal (goat vs. cow)
  • hardness (soft vs. hard)
  • land usability (grazing only vs. crops)
read more..

Rice

CO₂e: 3kg - 7,1kg / kg 🟡🟡🔴
Considerations:
  • efficiency (amount of excess fertilizer)
  • farm method (dry vs. wet)

Bread

CO₂e: 630g - 1kg 🟢🟢🟢
Considerations:
  • shelf life (store frozen if needed)
  • origin (minimize truck transport)

Avocados

CO₂e: 107g - 250g 🟢🟡🟡
Considerations:
  • shelf life (minimize waste)
  • transport (boat vs. plane)
read more..

Water

CO₂e: 0,14g - 368g / liter 🟢🟢🔴
Considerations:
  • transport (Tap water is 1435x better than average bottle)
  • packaging (Recycled bottles vs. single use)
  • quality (tap water usually even better)

Potatoes

CO₂e: 42g - 67g / 100g 🟢🟢🟡
Considerations:
  • local (minimize transportation)
  • energy density (high density per g CO2e)
  • meal preparation (cooked vs. cooked & deep fried)

Tomatoes

CO₂e: 170g - 340g / 100g 🟡🟡🟡
Considerations:
  • origin (transport, greenhouse heated?)
  • seasonality (Europe - summer)
  • weight vs. taste (heavy isn't necessary tasty)
  • small varieties have lower yield and increased CO₂e

Pasta

CO₂e: 213g - 296g / 100g 🟢🟡🟡
Considerations:
  • contents (wheat only vs. egg pasta)
  • cooking time (~ 5 min vs. 10 min or more)
  • origin (minimal transport vs. by truck from italy)

Bananas

CO₂e: 97g - 370g / 100g 🟢🟢🟡
Considerations:
  • origin (land use, deforestation risk)
  • storage (how long where they stored?)
  • nutritional value (bananas are exceptional)

Rubber duck

CO₂e: ~190g / 50g 🟢🟢🟡
Considerations:
  • PVC is pretty bad - waste 2x
  • Everyone loves rubber ducks but footprint could be better

Book

CO₂e: 400g - 2000g / book 🟢🟢🟢
Considerations:
  • volume (Every copy gets sold, limiting waste)
  • paper (recycled, thin vs. virgin, thick)
  • time (other activities might be more carbon intense)

Milk

CO₂e: 650g- 950g / 250ml 🟡🔴🔴
Considerations:
  • source (plant based can be up to 75% better)
  • circularity of energy usage
  • land usability (grazing only vs. crops)
read more..

Chicken

CO₂e: 1.600g- 2.150g CO2e / 100g 🟡🔴🔴
Considerations:
  • substitute availability (plant based taste is getting better)
  • product (eggs vs. meat)
  • piece (legs vs. filet)

Gin

CO₂e: 1125g - 1875g / 750ml 🟢🟡🟡
Considerations:
  • variety (dry is slightly worse than botanical)
  • alcohol content (single distillation vs. 2x/3x distillation)
  • transport (local distillery vs. shipped and trucked from afar)

Flowers

CO₂e: 0g - 32kg / bouquet 🟢🔴🔴
Considerations:
  • grown where (outdoor, local vs. heated hothouse)
  • transport (roses, lilies etc. are often airfreight)
  • fertilizer use (0 if picked from your garden)

Biking

CO₂e: 20g - 640g / mile 🟢🟢🟢
Considerations:
  • fuel (electricity, low carbon food vs. i.e. cheeseburgers)
  • lifetime (extending the lifecycle)
  • alternative (replacing car or tram miles?)
more to come..

Frequently Asked Questions

What is the mission of Project Count?

We want to enable everyone to make informed consumer choices. This requires absolute transparency on the impacts of buying products. We are on a mission to provide this transparency. We identify and review the most sustainable items in each class and provide materials that advance environmental literacy.

You take transparency serious? What about your own footprint?

Yes we take this very seriously. On our Transparency Page you will find our footprint, the composition of contribution factors as well as details on the calculation and underlying assumptions.

Is Project Count a non-profit?

No we are not a non-profit organization. However any proceeds from your purchases in our shop are used to fuel our pursuit of exploring more sustainable methods to produce the daily necessities. You can find more on where we stand in our Journey documentation.

Can I contribute? If yes where can I find the details?

Yes more details to come soon :)


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